“The success of every website now depends on search engine optimisation and digital marketing strategy. If you are on the first page of all major search engines, then you are ahead of your competitors in terms of online sales.”
― Dr. Christopher Dayagdag
Google’s “Search Engine Optimisation Starter Guide” notes that part of search engine optimization (SEO) is about making small modifications your website. The author of this guide notes that when these small changes are looked at individually, they “might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.”
Search engine optimisation is divided up into to two primary aspects – on-page SEO and off-page SEO. As mentioned in paragraph above, the small changes that need to be made to a website falls under on-page SEO. Off-page SEO, on the other hand deals with all the elements such as citations, reviews, social media, guest post blogging and link-building. Most of these aspects can be grouped together under the Content Marketing umbrella.
External Links: The research speaks for itself
Statistics also show that it is virtually impossible to rank on the first page of the search engine results page (SERP) without content marketing (including link building). As Cyrus Shepard points out, the relationship between Google rankings and links is that 99.2% of the top 50 results on the SERP have at least one external link pointing to the ranked website.
Research has also shown that internal web pages rank well as long as there is an external link to the home page. However, sites that have no external links pointing to them will take a very long time to rank on the first page of the SERP.
The SEO services Malaysia search engine optimisation specialists are fully cognisant of the fact that the SEO landscape is constantly evolving; however, as they commented when asked about the importance of backlinks as part of the overall SEO strategy, and I quote: “The importance of building high-quality links has never been higher. Therefore, it is vital to ensure that you implement high-quality link building campaign if your brand is going to be able to compete online.”
Backlinks: The importance of building high-quality, authoritative links
It is also worth noting that you cannot just cobble some content together and publish it on any link. Google has particular rules about promotional, spam-filled content. As an aside, this point is often used to dissuade companies from adding link building to their overall marketing campaigns. However, a backlink expert with an extensive knowledge of the link building industry combined extensive keyword research will go a long way towards preventing your brand’s association with spam-filled low-quality links.
An overall SEO package that will drive traffic to your website as well as increase your brand’s ranking on the SERP is the only way to guarantee (if guarantees are possible) the best chance of increasing your sales figures. As Dr. Christopher Dayagdag states in his quotation mentioned above: “If you are on the first page of all major search engines, then you are ahead of your competitors in terms of online sales!”