There are a substantial number of factors that contribute to your Goole rankings. Things such as the quality of your content, the number of backlinks your site has and the design of your web pages all play a part.
The SERP’s only produce the crème de la crème when it comes to content; after all their job is to provide the best user experience possible. The better the content, the better the user experience.
In all industries, there is stiff competition for rankings, but some industries are tougher than others. Here are just a few industries that we’ve picked out as being particularly competitive when it comes to search rankings.
The gambling industry is huge. As technology has developed gambling has also developed. A huge proportion of gambling transactions now happen online, with up to 50% of this happening on mobile devices. There are some huge betting days, like the Grand National, where money staked will be huge.
In the gambling industry it’s not just your direct competitors that you’re competition against either; there are also a number of affiliate companies that aim to provide customers with the best offers and promotions available across a number of major bookmakers.
Although these affiliate companies are principally in partnership with the bookmakers, they are also major competition as far as search results are concerned. An affiliate business model relies on search traffic, so they of course put a lot of effort into making sure their content is included in the SERP’s.
As a largely e-commerce based industry, (online) there is always going to be a lot of competition in the retail industry. Due to its product based nature it’s easy to track conversion and ROI with online transactions. It’s for this reason that retail businesses put so much effort into making sure their content and products are in front of people as often as possible.
Companies such as eBay and Amazon are also a huge reason why it’s so tough to reach the summit of the search rankings in the retail industry. Because companies such as this are so large and offer such a broad range of products via their platform, they’re extremely hard to dislodge.
With news it’s all about timing. You need to be amongst the first to get the breaking stories out there and in front of people. This may sound easy, knock some relevant content together and get it published; but that’s not the case at all.
News corporations spend a lot of time making sure that their content is well designed and search engine friendly; even if this does happen after the article is originally published.
There is also a vast amount of established news outlets all competing for rankings, which is another reason it’s so tough to get amongst the top results.
Ironically, one of the more competitive industries when it comes to Google rankings is actually marketing. There is so much advice and information out there on how to perform well within the SERP’s that it’s actually now hard to rank for the relevant keywords and phrases.
On top of the industries mentioned above there are obviously a lot of other really tough industries in which to get your content ranking. The whole thing largely comes down to competition as well as how clued up your competitors are when it comes to SEO strategy.