In today’s modern and highly connected world, it’d be hard to find a successful business that doesn’t have a social media presence. However, if a business is serious about gaining momentum in a crowded marketplace, merely having social media profiles and keeping them adequately updated is not enough. Instead, it’s important for the respective companies to try and have a positive influence on their customers through the things they post on social media. They can do that by encouraging people to live healthily.
Offer Actionable Healthy Living Tips
Many people want to live well, but need encouragement. Your business could offer that via social media by publishing regular tips that relate to the company’s products or services, and encourage good health.
If your company sells a specialty water bottle, provide tips about how much water people should drink per day, and how to stay hydrated in hot weather. Or, if your business offers travel insurance, give pointers about how individuals can stay active while away from home. The key is to promote the idea that being healthy isn’t always hard, especially when people make gradual changes and stick to them until they become habits.
Showing how your company’s employees live out healthy lifestyles could also encourage your target audience. Through social media, you could provide footage from when workers took part in a charity walk, or had a healthy meal cook-off at the company picnic.
Take an All-Encompassing Approach
Some companies have a very limited perspective on what it means to have a healthy lifestyle. They believe it includes having a sensible diet and exercising regularly. Those are two important components for many people, but aren’t the only things that should be addressed.
Your business may find an opportunity to make a positive impact on consumers by urging them to think about healthy living aspects that often get overlooked. Some people forget that being healthy includes having good mental health. However, it’s understandable because although it’s often obvious if a person is in poor physical health, mental and emotional troubles are harder to spot, and often totally hidden.
Body image also plays a role in a healthy lifestyle. If a person has been told by a medical or dietary professional that he or she is at a body weight that’s appropriate, but still feels it’s necessary to obsessively go to the gym to try to shed pounds, that’s a sign of unhealthy body image. That individual is still likely to get positive feedback from peers though, because it appears they’re merely going to the gym because they want to be as healthy as possible, not because they are unhappy with the way their body looks.
Body image and mental well being are just two examples of healthy living topics your company could cover to branch out from what’s discussed more frequently. By doing so, you could demonstrate by example you want to help customers take an all-encompassing view of what it means to live well, and believe social media is a good launch pad.
Although social media can serve as a fantastic resource for people interested in healthy living, it can also be harmful, just because of the wealth of opinions expressed there, and the unmonitored way many people give their views. Your company can be a positive influence by focusing on healthy living and doing it over a long-term basis. Show that you’re taking this approach because you genuinely care, rather than simply because you want to boost profits.
Choose Images Carefully
Unless your social media campaign is very restricted, there’s a good chance it’ll include some imagery. When including pictures with your post, always make sure they support your healthy lifestyle themes. The Hampton Creek Instagram feed does that particularly well. The company carved out a niche in the marketplace by making it simple for people to eat healthily via the products it offers.
By scrolling through that social media feed, you’ll see tempting pictures of foods that taste scrumptious and are good for you. Supplementary social media pages for the company, such as YouTube, offer videos that teach people how to cook healthy things. Images can help your social media posts gain traction and resonate with your audience. But, they’ll backfire if the pictures contradict the healthy living mindset the company is trying to portray.
These tips should get you started as you use social media to promote good health. No matter which strategies you use, always present them using an authentic voice for best results.