As the search engines move forward to help their users find exactly what they are looking for, they change key concepts in their search algorithms, implement new features, and change the weight distribution for numerous SEO signals. The bottom line – it’s hard to keep up with all those changes, and maintain your web pages rank in the search results, let alone improve it.
The most important thing you should do is stay informed about the latest developments in this field. This will help you get the idea about where to start and what needs to be fixed as soon as possible. To help you out, we have made a list of the biggest SEO challenges in 2018. Let’s get started.
Although an old issue, website loading speed remains one of the biggest SEO challenges in 2018. Major search engines are still weighing this signal as one of the most important ones. The problem – quickly designed and developed websites.
Since the majority of traffic growth takes place in the mobile landscape, additional effort has to be put into making websites faster for mobile devices. This, of course, doesn’t exclude the desktop versions, as both mobile and desktop versions have to load lightning fast.
Take your time and test your website speed. Google has an excellent tool to help you with this. After you enter the URL of your website and click Analyze, you’ll be able to see the results and receive important optimization suggestions.
We have Siri, Google Assitant, and Alexa to thank for the new developments in the SEO field. The mobile is still the imperative for the SEO experts, but now they have to optimize for voice search as well. Why? Because more and more people find talking to their devices and searching the web very convenient.
The first thing that you should do is start optimizing for featured snippets. Why? Because snippets enable Google to provide ultra-fast help to its users. If you want to rank higher, you have to help Google do this. There are several types of featured snippets including a table, list, and paragraph.
If you have no idea which featured snippet to use, take a look at your competition and see what are they doing. You should also ask yourself what the people in your target audience are asking. This will provide you with an excellent starting point.
The third challenge on our list is the shift of content trends. Two years ago high-quality images were on the throne, last year the throne belonged to infographics, today video content is king. Why is video favorized by the search engines? Because people prefer it over any other type of content. Especially Gen Z and Millenials who make up the most of the online audience.
This is why you have to go along with the latest trends if you want to be ranked as high as possible. We can already see many companies extending their efforts to the YouTube platform, adding customer testimonials on a website, and sharing engaging behind-the-scenes videos on social media.
On top of that, how to, review, and testimonial videos contain all the relevant keywords for many niches. This is why embedding them on your website can significantly boost your rankings.
There are many statistics that push local SEO towards the category of the most important SEO actions to pursue. First, the number of customers performing an online search before they purchase products and services is increasing exponentially. Then, we have the statistic that tells us more than half of these customers end up purchasing goods in local stores in 24 hours following the online search.
To understand the importance of this, just take a look at the companies providing SEO services. In Australia, all “major cities + SEO” and “SEO + major cities” keywords have high search volume. SEO Brisbane is just one of them.
By looking at the current developments in this field, we can assume that this challenges will stay with us till the end of 2018 and remain relevant until the major search engine update, or a huge shift in digital marketing trends.