The task of improving your business should be on your plate every single day, because there’s always room for improvement. Even when the business is booming and you’ve implemented lots of changes to take it to the next level, you can still introduce something new and ensure that your company stands out from the crowd.
Following the latest business trends can help you stay relevant and competitive and, although many of them quickly come and go, some trends succeed in becoming rooted in the business landscape and completely transforming organizations that embrace them.
If you are looking for ways to boost your business this year and stand out from your competition, you should seriously consider the following tips that are certain to make your business thrive.
Embrace AI Technology
Artificial Intelligence is not a new concept, but it has been gaining momentum for quite a while now. It is completely changing the way we do business, transforming the core processes and enhancing business models, helping entrepreneurs make much smarter business decisions.
AI-powered technologies can help you automate mundane and repetitive tasks, which can not only save you a lot of time and money, but also eliminate the risk of human error, which can be quite expensive sometimes. AI-driven technologies can also quickly analyze huge amounts of data and provide you with accurate and insightful reports that will help you learn exactly which areas may need improvement.
WorkFusion is a company that offers enterprise-grade AI-powered software products that can help you digitize your business operations with intelligent automation, eventually increasing your productivity and improving service delivery, so be sure to check out their website and explore all the incredible solutions they offer.
Start Going Live on Social Media
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According to a live video survey by Livestream and New York Magazine, 80% of consumers would rather watch a live video from a brand than read a blog, and 80% of consumers prefer live video from a brand to social posts.
These numbers speak volumes about how much live video has grown in popularity and why you should jump on the bandwagon and join the ride. This doesn’t mean that you should stop enriching your business blog, because you definitely shouldn’t, since content is what sells. It only means that you should step up your game and start providing your social media followers with live interactive content.
You can stream behind-the-scenes videos and introduce your target customers to the faces behind your brand, you can create sneak peaks for your podcasts, and anything else that will delight your customers and help you connect with them on an emotional basis, since that is precisely what will boost their engagement with your brand.
Delight Customers with Proactive Live Chat
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You need live chat on your website in order to be available for your customers and prospects 24/7, as that is exactly what they expect from you. They want their problems resolved quickly and effectively, and live chat enables you to provide instant solutions to their pain points.
However, live chat can be much more than that, as you have the opportunity to proactively communicate with the leads who visit your website. This means that you can jump in at the right time when someone needs your help and offer the best solution for fixing their problems, since your live chat software will monitor their behavior on your website and notify you about their exact needs.
This will result in improved customer service, which will lead to much greater trust and loyalty and excellent customer experience.
Personalize Customer Experience with Chatbots
Chatbots can help you provide personalized customer service and engage people more in your brand. They have the ability to quickly learn more about your customers, since they are powered by AI, machine learning, and NLP (Natural-Language Processing), so they can personalize every conversation and tailor it to meet each customer’s unique needs.
Apart from the Smart Process Automation that WorkFusion provides, they also have an incredible chatbot solution that not only significantly improves customer experience, but also provides omni-channel access. This means that you can integrate your chatbot into all your channels, enabling your customers to easily reach you anytime and anywhere, regardless of the devices they are using.
What’s more, WorkFusion chatbots go way beyond Q&A, as they can execute tasks in your back-office operations, which can be seamlessly done through direct integration to WorkFusion Smart Process Automation.
Adopt Blockchain Technology
Blockchain is a revolutionary technology that can completely change the game in the years to come, as it is definitely here to stay. It is a decentralized transaction database that uses cryptocurrency and cuts the middleman out of the picture, which means that it can save you lots of money on business transactions.
Since it uses cryptography, it makes all the records that it stores completely secure, and it uses smart contracts which enable automatic handling of transactions. Also, it provides a permanent record of transactions, so you can always easily audit your accounts.
All of these trends are definitely here to stay, so adopt these changes as soon as you can and prepare to watch your business climb to great heights.